Since 2007 I have championed brave creatives as they pushed through glass ceilings, found their true calling and nurtured their talents through my publication Who’s Jack Magazine.

In 2015 I started to coach those looking for a career change, a life change, battling creative or emotional blocks.

I help women to find strength, inspiration and clear thinking when they feel stuck, challenged, undervalued, pigeon-holed and not themselves so that they can achieve true happiness and their own ‘happy’.

I have been that person who thought she couldn’t get a better job. I have been that person that made constant excuses for a partner thinking one day they would change. I have been that person struggling through life’s challenges and trying so hard to remain positive.

I have also made business and brands out of nothing, I have proved people wrong, I have let go of beliefs and people which held me back and used failures and bad experiences to inspire me. Life never does run smooth but that’s just the wonder of it, I have taught myself to roll with the punches and now I help other people to too.


I work with you to improve both your outlook and belief systems to encourage what I call, Clean Thinking. Clean thinking is all about being in touch with yourself enough to really see the wood from the trees when it comes to negotiating tough situations, seeing the best in opportunities and controlling your emotions.

I am also a great motivator and will inspire you to tackle anything you face head-on, always keeping strength on your side through gratitude and a true understanding of worth and importance.

We work on belief systems, mindset and goals through questioning, conversation, and sheet work.

I offer weekly 1 to 1 sessions on Skype or in person in and around London. I also have programs to tackle specific issues head on.

If you think I can help I would love to hear from you – lufitoussifindlay at


‘I have been working with Lu for over a year, my purpose for meeting her was because I was feeling a bit lost and not sure what I wanted out of life. I was concerned about my job and where my life was heading at the age I was at.  However, having worked with her to talk through my thoughts and concerns she helped me to reach my goals by exploring options of what I liked the most and focused on making those things a priority to help work out what I wanted. I took the biggest decision of my life to start my own business doing what I love and I haven’t looked back since.’

– Anon

I came to Lu when I decided to begin my Pilates business. There was a lot going on, a move out of London, a change in career and on top of that I was planning a wedding. Lu helped take me through and advise on all the starting aspects of working for myself and creating a successful presence online and business model as well as making sure I had time for my personal life and kept positive and calm about all the changes that were happening. I would say Lu is ideal if you are looking for a rock to help keep calm as you face changes or new situations in life.’

-Alex, Glow Pilates 

‘Lu has been a colleague and a friend for over a decade. I have watched her grow from young London entrepreneur to a seasoned  and creative mind.  I backed Lu in Who’s Jack Magazine over the course of years.  I love the energy and the work ethic that Lu brings to the table. I was compelled to be part of it. Lu has an ideas brain and can think on her feet dissolving barriers to goals like no one else I know.  Follow her. Be inspired by her.’

-Edward fitzpatrick. Founder CEO ISEG Limited.

I had an end goal in mind, but lacked the clarity, focus and belief that I could build the path to that goal. But with Louise’s support, I was able to not only confidently bring structure to what I was trying to achieve but also enjoyed doing it. My path is now just as amazing to walk as it is to build and I feel I have a new outlook on everyday challenges. I have a new life equipped with an essential array of tools that I reference when a problem arises, and these tools allow myself and those around me to enjoy the rewards from a healthy outlook. Thanks to Louise I think and live differently.’

– Andrew Hughes, MD of Gain Ctrl.